A business model in which a single company controls multiple stages of the supply chain, from cultivation and processing to distribution and retail. By managing these processes in-house, vertically integrated companies can streamline operations, reduce costs, ensure product consistency, increase profits, and maintain quality control across every phase. This model is especially common in states where regulations encourage or require companies to handle several aspects of production and sales.
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In the Wild — Example
Vertical integration gives a company control over quality at every step but requires significant capital to execute.
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